Industry news

When the space of domestic coffee shops and new retail stores swept through the rough industrial style, a shopping center in Bangkok, Thailand has already moved the rough style into the entire shopping mall.

With the changes of the times, shopping malls are no longer as magnificent and marble covered places as they used to be, but have become a magical large construction site.

1、 Industrial nudity has become a fashionable trend

Embrace has a total area of 200000 square meters and spans six floors, with two connected buildings. The project takes Future Retail as the main concept, bringing together top global brands, covering leisure, entertainment, health, food and other fields, with over 300 stores and 1000 brands settled in.

The interior of Embrace adopts an industrial cement wind design, which enhances the overall atmosphere through lighting, color, and lines while retaining the original texture of cement. It eliminates unnecessary decorations and conveys the concept of environmental protection.

The harmonious and unified combination of sound and light brings consumers a refreshing shopping experience.

Embrace is like an unfinished construction site, from the walls to the glass to the columns, almost everything is bare, making the concrete appear rough when exposed directly. However, unexpectedly, this roughness creates a strong contrast with the exquisite richness of each store.

P3 air duct is very suitable for exposed pipelines. Not only does it have a beautiful appearance, but the outer layer of matte embossed aluminum foil makes the entire air duct system appear noble and elegant. It can also be directly sprayed with paint on the aluminum foil as needed to match the overall decoration style.

2、 What is the key to explosion?

1/Industrial exposure style is more approachable to the people

In this scenario of industrial exposure, different brands, stalls, catering, and retail appear more prominent and friendly. The height of the Embrace is also particularly high, coupled with this hanging art installation and mural extending to the high-altitude facade, the view is particularly transparent and rich.

2/Rich in beauty and diversity, yet not inconsistent

It completely breaks the traditional shopping mall pattern. In the past, the first floor of the shopping center was filled with various luxury brands, with main stores supporting the storefront. However, on the first floor of EMSPHERE, there were densely packed restaurants and large supermarkets, which made it lively and attractive. It was not until the second and third floors that various retail, local trendy brands, and designer brands in Bangkok, such as beauty brands, began to be available in shopping centers.

3. The combination of fashion and fireworks

The shock of being tall and imposing, as well as the casualness of the old alleyway filled with fireworks, are integrated together, and the edges are all made of oversized floor to ceiling glass, allowing ample sunlight to shine in and allowing people inside to see the landscape of the urban CBD. Although it is a shopping center, EMSPHERE is more like a street in the sky, so you won't feel any oppression.

After orderly sorting of the P3 air duct system, the equipment pipelines have become decorative components in the space. According to the different professional functions, pipelines can be classified and colored, making colored pipelines easy to identify and convenient for later operation and maintenance. This measure not only breaks the dull feeling of supermarket space, but also achieves a clever combination of decoration and function.

DAY.01 Small Air Pipe Big World

DAY.02 Image of Irregular Air duct

DAY.03P3 air duct

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